According to the Aurasma website...
Aurasma is a radical piece of technology that represents the future of how we use our mobile devices by bringing the physical and virtual worlds together for the first time.
Available on smartphones, the app was created out of technology that is capable of recognizing images, symbols and objects in the real world and understanding them. It can then deliver relevant content in real time, including videos, animations, audio or webpages.
Using the smartphone's camera, GPS, compass, accelerometer and internet connection, the technology combines image recognition and a conceptual understanding of the 3D world to recognize objects and images and seamlessly merge augmented reality actions into the scene. Without the need for barcodes or tags, the app is able to see its surrounding environment and make it fully interactive.
*The app currently works on the iPhone 4, iPhone 4S, iPad 2, and Android devices.
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